World Days are mostly launched by organizations such as the UN, UNICEF, WHO, and NGOs. Some events are linked or even proclaimed via a UN resolution, for example,“World Water Day.” However, it is still possible for associations, groups of individuals, or even individuals to create one. This is the case with “World Smile Day, “created by an artist-designer.

Creation of National Days by Individuals or Group of Individuals

There is no precise procedure, everyone can make their proposal, but specific criteria will have to be taken into account to give it meaning. Therefore, you can create your day and make good communication via social networks to create a buzz. On the other hand, creating an international day recognized by the UN, it’s a different story!

First, a representative of a member state must present it to the United Nations General Assembly. So you need to find attention with institutions in your country. Second, the General Assembly votes for the recognition of this new day. This is why we say that an international day is proclaimed by the UN General Assembly. However, certain international days have succeeded in establishing themselves without being part of the UN calendar, such as “World Day for Animal Rights, “for example.

How to Take Action

Define the Theme and Objective

First of all, this day must not already exist! Choose a theme or a cause that can arouse the public’s interest and that of the media to obtain support for the communication. Financial means can make it possible to have better promotion and, therefore, better visibility. But in the age of social networks, a good current topic or a crazy idea can create a buzz and allow it to be launched with little or no funding.

Set a Date

You have to find out so as not to create a day while another takes place on the same date.

Communicate, Find Referrals and Sponsors

You have to be visible and, above all, not hesitate to contact the media directly. It is necessary to have sponsors, which can be associations, individuals, and even a ministry, the goal being to find partners ready to support your initiative. A graphic charter, logos, and easily shareable and recognizable online content will be useful to publicize your future event.

D-day

During the day of your event, no need to tell yourself that you have to be active! Once your event is over, continue to communicate to keep the public’s attention and prepare for the next edition!